Getting every detail just right

Whether it's a digital display screen, a poster, a small newspaper advertisement, updates to a web page, or even taking a campaign that's already been started and building out all the little pieces we've been there for NPSCU since before the light green and dark blue ribbons' paths met.

North Peace Savings & Credit Union

North Peace has been there from the beginning—or, more accurately, from before the beginning. We have been supporting the credit union's marketing department—designing and delivering whatever they need to grow market share—since 2013.

Overview

North Peace Savings & Credit Union (NPSCU) works with their members and clients in Fort St. John, BC and surrounding areas to develop innovative solutions like face-to-face teller machines, smart offices, drive-through ATMs, and more. We work directly with their Senior Marketing Manager to deliver all of their marketing needs.

Fun Details

When the credit union rebranded in 2014, they landed on a colour palette of blue, green, and grey. This has given us the opportunity to come up with some really creative solutions to draw attention while still adhering to their brand guidelines.

Vital Statistics

  • 4+ years supporting NPSCU's brand
  • 26 million Google AdWords impressions
  • Over 5.85GB of design files 
  • Over 700 site visitors every day
  • 1 MACU AIME Award and 1 MACU AIM Award

Post-rebrand collateral

When North Peace rebranded from a dark forest green to their much more energetic palette in 2014, they had a metric tonne of documents, stationery, signage, and digital files that needed to be rebuilt with the new branding.

We spent several months building new files for LinkedIn ads, digital screens for their Face2Face Personal Teller Machines, PowerPoint presentation slides, stationery, interest rate sheets, templates for their digital display monitors, mission and vision posters, statement messages, newspaper ads, in-branch posters, service brochures (like the ones seen here) and more. Many of these files have been reopened and updated over the past three years as well.

One of the highlights of working with North Peace was attending the Marketing Association for Credit Unions conference in 2015 in Kelowna, BC. That year, North Peace went home with two AIM/AIME awards for campaigns we had helped them put in motion!

Marketing the innovative

Along with a new brand came a number of other shiny new things—the most exciting of which (in our opinion) was their Face2Face Personal Teller Machine (PTM). This awesome technology combines the convenience of an ATM with the service and support of in-person banking. Plus, by instituting the PTM, they were able to extend their hours, which was a game changer for all those hard-working nine-to-fivers!

To promote the PTM, we used two different approaches—first, a sandwich board with a photo of the machine to entice members and potential members who had never seen it before, and second, a poster inside that was consistent with imagery prevalent at the launch of the rebrand.

North Peace Savings PTM Face2Face sandwich board
North Peace Savings PTM Face2Face machine 24x36 poster

Website assets galore

The North Peace website has a lot of moving parts. While the rebrand was going on, we were hard at work helping lay out the custom skinning of the new site. The home page was where a lot of the major changes were happening. When building a home page that deviates from the standard Central 1 template, there are a few places that we always need to pay attention to:

  1. Home page banners - These rotate through and link to various offers, promotions, campaigns, and events on the site.
  2. Icons - These icons usually indicate what kind of content is beside them, such as notifications, alerts, exciting events, and more.
  3. Promo images - This is the spot promoting the Deposit Anywhere app in the example below. It’s great for getting attention.
  4. Portlets - These are the sidebar images that fit underneath the online banking login fields. They link to internal pages.

One of the challenges of a credit union website is that, as a member, it can be hard to tell whether you’re on the personal or the business side since many of the product pages look quite similar. To solve this problem and create a better member experience, we began designing all personal banking assets in green, and all business banking assets in blue. This colour-coding system helps people instantly know what they’re looking at!

North Peace Savings npscu.ca website assets

Pushing print

We often get requests for newspaper ads to promote North Peace products and events. Designing these ads has given us the opportunity to push the boundaries of the brand and get some truly creative work out in the market.

One of Luke's favourite designs was a print ad for an air show. He created a stylized version of the North Peace logo mark out of coloured show plane smoke, and it resulted in one of the best combinations of theme and brand faithfulness we've worked on to date.

Another example was an ad for the grand opening of a new condo complex, which gave us the opportunity to create a new ad template that was clean and featured quality photography, while still being undeniably on brand.

Alaska News Fort St John North Peace Savings Newspaper ads

Getting a little graphic

Every once in a while, we’re given the opportunity to build infographics for North Peace. Having an opportunity to use illustration while staying within a defined colour palette makes for a fun design challenge.

We always enjoy getting to stretch our creative legs, and one of the most challenging ways to exercise our creativity is to find graphic ways to demonstrate very specific concepts. In addition, we always have to make sure that our final illustrations fall within set brand parameters. Put simply, if what we illustrate is so complex graphically that it doesn't feel on-brand anymore, we try again to develop it in a more minimalist way.

Getting a little graphic

Every once in a while, we’re given the opportunity to build infographics for North Peace. Having an opportunity to use illustration while staying within a defined colour palette makes for a fun design challenge.

We always enjoy getting to stretch our creative legs, and one of the most challenging ways to exercise our creativity is to find graphic ways to demonstrate very specific concepts. In addition, we always have to make sure that our final illustrations fall within set brand parameters. Put simply, if what we illustrate is so complex graphically that it doesn't feel on-brand anymore, we try again to develop it in a more minimalist way.

The micro evolution of brand management

All brands are living, growing entities. Any brand that stays too rigid will eventually seem stale and fall under scrutiny. For this reason, one of the most important facets of our work has been to keep North Peace’s brand protected while still presenting new information in a fresh way.

We love working with North Peace, and we're so excited to see how they have blossomed and grown over the years with us.

North Peace Savings Digital Display