Downtown Langley hits 1,000,000 views!
Having been long-time Fraser Valley folks we thought we knew Downtown Langley pretty well, but we soon discovered we had only scratched the surface! In 2015 we were asked to help the Downtown Langley Business Association (DLBA) make a splash with a number of video features – produced by one of our awesome creative partners Jef Gibbons. We decided to take the 5-6 minute videos and recut them into a series of 30 second promos for YouTube and Facebook. The results? AMAZING!
The campaign sought to connect locals and visitors with the incredible people and businesses that call Downtown Langley home. Each month, from April through September, we launched a themed feature video, taking viewers on a journey from discovering Downtown Langley to learning about why each business is so passionate about calling Langley home. Monthly business highlights were also shared to provide a personal connection. Check out one of our faves below:
To keep engagement going, prizes were offered for commenting on the feature posts or joining the mailing list on www.discoverdowntownlangley.com. Again, the results have been incredible with hundreds of new mailing list subscribers and literally thousands of comments of Facebook.
Winning, by the numbers
So far during the course of the campaign the videos and ads have been seen more than 1,000,000 times throughout Vancouver, Vancouver Island, and Northern Washington State. They have also received over 50,000 comments and engagements on social media. Pretty sure we can use the “V” word here: the campaign went viral! Best of all, the campaign is still running for a couple of months, so there is plenty of time to see those stats grow even higher!