How marketing will change in 2017

The rapid evolution of technology has resulted in the marketing industry changing faster than ever before, and that means the approach that worked six months ago may no longer be effective today. Keeping an eye on emerging trends—and being open to trying new things—is the best way to ensure your business stays relevant in an ever-changing world.

With that said, let’s take a look at some of the top marketing trends for 2017.

Interactive and immersive content 
There’s some irony to the fact that people are spending more time on their phones hoping to feel more connected to the world, but it explains why in the last year we’ve seen augmented reality (AR) and 360-degree photos and videos gain traction, and their popularity is only expected to rise. Watch for more brands coming out with AR ads, AR games, and partnerships with AR apps in the months to come.

Live video
Live video streaming has become increasingly popular as a way for brands to connect directly with their users. With Facebook and Instagram now offering live streaming, and with users watching live video three times longer than regular video, more and more brands will be integrating this feature into their social media strategies.

Marketing automation
Why do the same thing over and over when you can do it once and automate the rest? Marketing automation systems like SharpSpring allow you to send the right messages to the right people at the right time, and measure your results with lead-to-revenue reporting.

Data visualization
Brands need to know when, why and how their customers are making purchases, and who’s buying what. Data can tell us these things, but there’s a growing demand for it to be presented in a visually appealing format that tells a story, instead of as numbers in a spreadsheet. There are dozens of data visualization tools on the market already, and more and more businesses are going to want to start using them to get a competitive edge.

Content that’s short and to-the-point
Faced with an overwhelming volume of content in our inboxes and newsfeeds, many of us have developed a habit of skimming articles, reading just the headlines, and scrolling quickly past ads, essentially filtering out most of the messages we see. To be heard, marketers will have to condense their content, making every word count.

Increasingly targeted messaging
Consumers who are inundated with messages will only pay attention to the ones that are most relevant to them, and brands that try to sell to everyone with the same blanket messaging will be largely ignored. One of the best strategies to capture the attention of your audience is to separate your customers into lists based on their preferences and send each list personalized content that’s pertinent to them. It’s more work, but it’s highly effective–and fortunately, automation can make the process a lot easier.

What trends do you think will take off this year? Have you integrated any of them into your marketing strategy? Let us know on Twitter at @loomonauts.

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