What we’ve been up to
Ah, summer. The sun is out, the birds are singing, and the Loomonauts are
dripping melted popsicle on their keyboards getting the next round of campaigns ready for launch. Here’s a peek at some of the projects we’ve been working on lately!
We recently wrapped up a digital marketing campaign for BC Diabetes, a Vancouver based organization that researches new ways to treat and manage diabetes. They were looking for a marketing agency to help them find people in the community who would be interested in participating in one of their clinical trials.
To help BC Diabetes increase awareness of their clinical trials, we developed Facebook ad campaigns for three trials and built three corresponding landing pages where people could assess their eligibility and sign up to participate. The campaign generated a large number of sign ups and a ton of engagement on social media.
- 216,125 impressions
- 7,353 clicks
- 243 sign-ups
- 7% conversion rate, compared to an average conversion rate of 2.35% (Search Engine Land data)
Downtown Langley Business Association
Some of the most fun we’ve had over the last couple of years has been working with the team at the DLBA on their annual summer campaign. This year’s campaign began in April and will continue through September.
Each week, we post a short, fun video on social media that either a) shows off some of the cool local businesses in Downtown Langley, or b) invites people to come out to the free community events happening each month in McBurney Plaza. (These events are epic, by the way. The Star Wars one alone would be worth making the trip over from Victoria). To encourage people to engage with the posts and join the DLBA mailing list, we’ve been giving away $100 in Downtown Langley gift certificates every week.
RESULTS SO FAR
The campaign still has a couple of months to go, but it has already reached over 791,000 people and seen 325 new email subscribers added.
Lifetime Daily is an online resource that offers health and wellness tips for adults 50+. We recently began working with them on an e-book campaign that involved designing 3 healthy recipe e-books and promoting them on social media.
The goal of the campaign is to increase the number of sign-ups to the Lifetime Daily e-newsletter, so we implemented a viral sharing component to help reach that goal. The first e-book recently went live and we’re excited to see the results in the coming weeks as we prepare to launch the next two e-books.
RESULTS SO FAR
- Over 100 new subscribers
- 33.3% conversion rate
Have a marketing question? Give us a shout!