Branding & Design

We build audience-focused brand experiences that get noticed

We help brands connect through creative application of deep audience insights and connected thinking.

In today’s experience-based market, people embrace brands that reflect their values, needs, and aspirations. By understanding this new landscape, Loomo helps clients develop brands that connect with audiences in a deeper way. 

Branding Services

We are firm believers that when your brand shifts from an inward focus to finding deep connections with your audience, that’s where the magic happens.

Our approach to brand strategy focuses on diving deep into your audience’s daily lives, values, pains, gains, and behaviours to uncover golden opportunities for genuine brand experiences and connection.

Audience Definition

Audience-first branding starts with diving deep into your customer's behaviours, values, and needs.

Audience Definition

Audience mapping

Audience values

Buyer behaviours

Qualitative & quantitative research

Analytics & evaluation

Brand Research

Successful companies identify and build deep connections between core audiences and brand offerings.

Brand Research

Brand vision, mission, values

Product analysis

Competitor analysis

Market analysis

Internal brand research

Purchasing insights

Strategic Planning

Powerful brand strategies are born out of rich audience analysis, letting us connect static brand assets with dynamic personal truths.

Strategic Planning

Brand opportunity discovery

Brand strategy

Product strategy

Cross-platform brand planning

Creative Ideation

We believe that creativity led by deep customer insight offers the greatest opportunity for brand growth. We also believe that the very best ideas should scare you - even just a little.

Creative Ideation

Creative workshops

Brand naming ideation

Brand concept development

Iterative brand planning

Brand Design

Building and driving business growth through branding that connects the head to the heart.

Brand Design

Brandmark development

Brand guidelines & governance

Retail branding

Packaging design

End-to-end brand implementation

Ongoing design support

Brands Developed
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Brand Research Studies
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Design Assets

“We love our new brand, and best of all, our clients do as well!”


Max Preston Axiom Group