Branding & Design
We build audience-focused brand experiences that get noticed
We help brands connect through creative application of deep audience insights and connected thinking.
In today’s experience-based market, people embrace brands that reflect their values, needs, and aspirations. By understanding this new landscape, Loomo helps clients develop brands that connect with audiences in a deeper way.
Branding Services
We are firm believers that when your brand shifts from an inward focus to finding deep connections with your audience, that’s where the magic happens.
Our approach to brand strategy focuses on diving deep into your audience’s daily lives, values, pains, gains, and behaviours to uncover golden opportunities for genuine brand experiences and connection.
Audience Definition
Audience-first branding starts with diving deep into your customer's behaviours, values, and needs.Audience Definition
Audience mapping
Audience values
Buyer behaviours
Qualitative & quantitative research
Analytics & evaluation
Brand Research
Successful companies identify and build deep connections between core audiences and brand offerings.Brand Research
Brand vision, mission, values
Product analysis
Competitor analysis
Market analysis
Internal brand research
Purchasing insights
Strategic Planning
Powerful brand strategies are born out of rich audience analysis, letting us connect static brand assets with dynamic personal truths.Strategic Planning
Brand opportunity discovery
Brand strategy
Product strategy
Cross-platform brand planning
Creative Ideation
We believe that creativity led by deep customer insight offers the greatest opportunity for brand growth. We also believe that the very best ideas should scare you - even just a little.Creative Ideation
Creative workshops
Brand naming ideation
Brand concept development
Iterative brand planning
Brand Design
Building and driving business growth through branding that connects the head to the heart.Brand Design
Brandmark development
Brand guidelines & governance
Retail branding
Packaging design
End-to-end brand implementation
Ongoing design support
“We love our new brand, and best of all, our clients do as well!”
MAX PRESTON / SMART ATTEND
