The Ultimate Beginners Guide to Boosting Brand Awareness
Explore effective strategies to increase brand awareness with digital ads. Learn how to engage your audience and measure success.
Branding
News & happenings from across the Loomoverse
Your Brand’s Secret Life: What Your Logo Would Say if It Could Talk
Your logo is always working, making introductions, and shaping how customers perceive your brand. From colours to typography, every detail tells a story, make sure yours is saying the right thing.
Love Language of Branding: Aim for Your Customers’ Hearts, Not Just Their Wallets
Great branding isn’t just about selling it’s about connecting emotionally. Discover how applying the five love languages to your strategy can build trust, loyalty, and advocacy. Speak to your customers’ hearts, not just their wallets.
The Power of a Refresh: When and Why to Rebrand Your Business in 2025
Is your brand ready for a fresh start? Rebranding can modernize your look, attract new audiences, and reflect your growth. Take inspiration from brands like Airbnb and Dunkin’, who transformed to stay ahead and thrive.
Holiday Branding: How to Create Campaigns That Spark Joy and Drive Sales
The holiday season is prime time for marketing, with consumers eager to spend and emotions running high. But how can your brand shine amidst the festive frenzy?
Magnetic Brands: How to Take Your Startup From Invisible to Irresistible
Imagine walking into a crowded room and having everyone turn to see you, not because you’re loud, but because you’re unforgettable. That’s what a magnetic brand does for your startup.
Finding Your Perfect Match: How to Choose the Right Branding Agency
Your brand is your digital champion in today’s noisy world. Crafting a brand that resonates requires a skilled partner: a branding agency. Feeling lost in the sea of options? This guide equips you to find the perfect fit and elevate your brand story.
The 6 Dimensions of Brand Enjoyment (and why they matter)
I was listening to a Tim Ferriss podcast where he interviewed Scott Adams, creator of the popular comic strip Dilbert. In this podcast, he detailed how he had used his knowledge of psychology to distill what he called the “6 Dimensions of Humor,” and that he could leverage these to
The Brandmark Breakdown
I have designed hundreds of brand marks throughout my career (which you might call a logo. You would also be correct, but it’s a word I’m trying to separate ourselves from). While they vary a LOT, they all tend to fall into seven main categories: However, before I dig into
The Loomo Branding Sequence
Demystifying the processes involved in creating a strategic brand mark.