The Moon Manifesto
For a long time, I had difficulty explaining to people what we do at Loomo. Companies would ask: Are you a digital agency? An advertising firm? A PR company? How about a web development team? Branding consultants, perhaps? Each time, I would look at them and simply say “Yes. We do that.” Sometimes they – and I – would get frustrated trying to bundle Loomo up into such a short descriptor; to take a team of varied specialists, wrap us up in a tidy little bow and place us on a shelf in their realm of understanding for what an “agency” was. Years went by like this until one day I realized – we had been looking at it the wrong way.
So what do we do at Loomo? We put people on the moon.
A challenge we are willing to accept
On September 12, 1962, 40,000 Texans, many of them school children on a field trip to learn about politics, crowded into the Rice University Football Stadium to hear the youngest President ever elected give a speech. Under the hot summer sun, John F. Kennedy spoke his now famous words, announcing the beginning of what would become the most incredible era of exploration ever undertaken by mankind:
“We choose to go to the Moon…We choose to go to the Moon, in this decade and do the other things, not because they are easy, but because they are hard; because that goal will serve to organize and measure the best of our energies and skills, because that challenge is one that we are willing to accept, and one we are unwilling to postpone…”
You see, to many onlookers, suggesting that the United States should go to the moon was as ridiculous as suggesting that a group of medieval fishermen should circumnavigate the globe in a rowboat. It was impossible. But the amazing thing is that it would have been just as possible for those fishermen to achieve such a goal as it was for America to go to the moon in 1962. They had everything they needed, they just had to pull together and make it happen.
When Kennedy said, “We choose to go to the moon,” it wasn’t a miscalculated tactic of a mid-term president trying to galvanize votes in the southern states. It was a rallying cry to the American people that painted space as a new frontier; something to be dreamed
That is what we do at Loomo. We help organizations see the futures that could be, what they might be able to achieve given the right effort and the right people to get the job done. We define rallying cries and then set plans in motion to make sure that their vision becomes a reality. We help executives and business owners choose the path that may not be easy, but will set them among the stars. How do we do it? We help people achieve incredible things through a calculated mix of Brand Strategy, Brand Development, and Brand Marketing.
Do we build brands? Yes. Develop websites? Mmm Hmm. Conduct market research? Yup. SEO? Roger. Digital ads? In our sleep. Execute marketing campaigns? Definitely.
You see, to us, the goal isn’t the new website, new logo, or new campaign.
The goal is the moon.
The goal is to take your company, organization, or brand and make it something truly remarkable. To multiply your successes and aim for something far higher than you ever have before. To get to the core of what makes your brand great and strap 50 tonnes of rocket fuel underneath it.
Your job is to dream, our job is to bring together the right people and tools to make it happen.
How we get you to the moon is a matter of identifying the right mix of tools and tactics that will make it happen. We don’t just specialize in building space helmets. We’re not a one-trick pony. Consider us NASA, and you the avid young space explorer raring to touch foot on a foreign satellite. Better yet, consider us SpaceX, and you an eager young Elon Musk looking to colonize another planet. Your job is to dream, our job is to bring together the right people and tools to make it happen. Yes, we do a lot. We do a lot because that is what it takes to get you to the moon.
I’ll leave you with this. What is your nearly impossible dream? Your audacious goal? Your vision for tomorrow that you know you could achieve if you simply put in the time and effort. What could tomorrow become if you would simply define it? Take that step. Make that call. Stand up and say:
“Today, we go to the moon! Not because it is easy, but because it is hard.”
– Loomo –