Testimonial Alert!
It’s happening again! We’re over the moon celebrating one of our clients’ successes and we just had to share. Please take a few minutes to meet Geomatics Data Management (GDM), an amazing team helping to “Give Data Meaning” to the oil and gas industry. With the most comprehensive set of pipeline data anywhere, they are the go-to company for a range of service providers – from consultants to government agencies – needing to better understand what’s happening in the oil and gas industry.
So, why is this client so dear to our hearts? It’s not just because of their stellar results—over 250 new client leads, 840% growth in keyword rankings, and an 81.2% increase in backlinks—but also due to the incredible feedback from their team. Their words fuel our drive to reach new heights and push our boundaries even further.
If what you see aligns with your company goals, we’d love to connect. Or feel free to send our name to any colleagues searching for an agency committed to propelling their success forward.
Happy reading, and have a great day!
Hi, Giovanna. Please tell us about your company and your role.
Through our innovative software and data solutions, Geomatics Data Management (GDM) provides the most complete energy infrastructure data (current and historical) available across Canada. Developed in collaboration with both customers and industry, our goal is to make the complex world of asset integrity management manageable for energy producers and the companies that provide them with needed services.
My role as the Growth Director is to strategize ways to grow GDM’s marketing brand presence, drive revenue, and expand the customer base. Because we are a small company, it is my responsibility to develop the growth strategy and execute the plan on a tactical level.
What challenges were you experiencing before working with Loomo?
Before partnering with Loomo, GDM was in the process of making a major strategic shift including new sales models, positioning, and branding. With limited marketing resources in-house, GDM needed a strong external team to bring their new vision to life. While GDM had some basic marketing infrastructure, the scale of their transformation demanded a dedicated agency to handle the heavy lifting.
How has Loomo helped overcome these challenges?
Loomo helped overcome the challenges by expertly creating a new visual identity for the rebranded company, a new corporate tagline – Giving Data Meaning – which ties directly into our name
They also developed our new corporate website and lead generation system, which has resulted in hundreds of new client leads.
Finally, they designed a range of branded assets that the sales team can use as we implement our new growth strategy.
Loomo also worked closely with our team to ensure that the website reflected our new positioning, name, and identity and was optimized to give us the best chance to convert visitor traffic. They still support us in this key component of our brand and business, especially as we evolve and grow.
| 250+ | 840% | 81.2% |
| New Client Leads | Keyword Growth | Backlink Growth |
Have there been any standout results or improvements?
I like how, as GDM grows, what Loomo has put in place is easy to scale. When I first started with GDM, I was able to quickly add functionality to the website (like a new trial of our software) and have it operational in a short time. This has allowed the company to attract potential sales and has helped increase our sales pipeline immensely. Also, if there were any technical issues with our website, Loomo works diligently to solve the problem and work closely with any other third parties involved.
Do you have any final thoughts on the experience of working with our team?
Everyone at Loomo is very friendly, helpful and responsive. They communicate clearly on timelines and expectations which helps me plan my schedule.
Conclusion
Loomo played a pivotal role in GDM’s transformation by crafting a compelling new visual identity, tagline, and lead generation system that resulted in significant business growth. By delivering a fully optimized website and scalable branded assets, Loomo empowered GDM to generate over 250 new client leads, achieve an 840% increase in keyword rankings, and boost backlinks by 81.2%. These improvements have made it easier for GDM to adapt and scale as they continue to grow. If you’re ready to experience similar growth and success, book a call with Loomo today and let us help bring your vision to life!
