Financial

Since 2015, Luminus Financial has partnered with Loomo to create market-disrupting advertising campaigns, manage rebranding and mergers with multiple credit unions, and develop products that get noticed and increase share of wallet.

As a west coast credit union serving some of BCs most unique and diverse coastal communities, First CU wanted to encourage members to switch from paper to e-statements. By doing so, they would be able to reduce operating costs while also helping the environment, eliminating the need for hundreds of trees to be cut down each year.

There are few brands we have encountered as tied to their community as Salmon Arm Savings & Credit Union. Our focus was to help make that connection even stronger.

It’s not often you get to work on branding an FI from the ground up. With Peoples Group, we were given a chance to not only create new brand assets but help define who the company is and where they are going.