As a west coast credit union serving some of BCs most unique and diverse coastal communities, First CU wanted to encourage members to switch from paper to e-statements. By doing so, they would be able to reduce operating costs while also helping the environment, eliminating the need for hundreds of trees to be cut down each year.
Our challenge was to get the message out to members across a range of small rural communities, with audiences who rarely if ever used digital marketing channels, including online banking. Our strategy was to help First CU connect with its market using a mix of traditional and digital methods, as well as getting creative in their execution.