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An astronaut sits at a control panel in a colourful, starry space scene, with screens displaying LAUNCH CAMPAIGN. Text reads: The CEOs guide to ending Random Acts of Marketing—with insights from Loomo Marketing.

The CEO’s Guide to Ending “Random Acts of Marketing”

For a startup, random acts of marketing can sometimes work. A bit of hustle and a lucky break can create initial momentum. But for a scale-up—a business that is established and aiming for aggressive growth—this approach is a recipe for failure.