Marketing & Promotion

News & happenings from across the Loomoverse

Threads: The Latest App Attracting the Masses

Move over Twitter or should we say X? A new player has entered the social media sphere, ready to redefine the landscape. Meta Platforms Inc. has launched its newest innovation: Threads, an app designed to rival Twitter’s dominance. With a staggering 30 million users registered within the first day, Threads

How to Use AI as a Marketing Tool

How to Use AI as a Marketing Tool 

DISCLAIMER: this article and image were created by AI  In today’s digital-first world, businesses need to stay ahead of the competition and continually evolve their marketing strategies. This is where artificial intelligence can play an essential role. AI has grown remarkably in recent years, with many industries taking advantage of

TikTokification: How TikTok is Becoming a Major Search Engine

TikTokification: How TikTok is Becoming a Major Search Engine

TikTokification (yes, that’s a scientific term we just made up), is changing the social media landscape. TikTok has caused other platforms like Instagram and Facebook to adjust their strategies, making video content their top priority. But changing the social media industry wasn’t enough, and now TikTok is coming for search engines. TikTok

Project Roadmap Strategy

What is a Fractional CMO (Chief Marketing Officer)?

Do you need a Chief Marketing Officer, but can’t afford to hire one full-time? A Fractional CMO may be the perfect solution for you! Fractional Marketing Officers are experienced marketing professionals who work on a part-time basis for several different companies. This allows businesses to get the benefits of a

Astronaut creating a list while looking out into space

6 ways you can save money on content marketing in Canada

Perhaps you’ve been thinking about wheeling out a new content strategy? Something sleek, informative, friendly, and almost exactly like what your competitor is doing. You’re not alone. You may even have tried to keep up, perhaps losing sight of why you needed a content strategy in the first place and

Digital Rapid Prototyping in CA

4 Steps For Building An Effective Campaign

I once spent an afternoon with an executive who loved coming up with new marketing ideas. They offered an endless stream of suggestions for videos, blog posts, traveling roadshows, pop-up events, surprise giveaways—you name it. While all of the ideas had potential, what the executive didn’t realize was that a campaign needs to start with “why”

The 3 keys to a higher click-through rate

With customers today receiving over 120 emails per day, it should come as no surprise that they’re not reading each one from start to finish. In fact, the average amount of time they spend on each email is less than 15 seconds. Once you’ve mastered the art of the subject