Marketing & Promotion

News & happenings from across the Loomoverse
Strategies to Keep Growing When Your Marketing Budget Gets Cut

Strategies to Keep Growing When Your Marketing Budget Gets Cut 

We’ve all been there. It can feel like the world is crashing down when budgets are cut and the executive team expects more results with the same resources yet offers no immediate solutions on how to do more with less. At times like these, it’s easy to assume that growth

The Rise of Micro Influencers

The Rise of Micro-Influencers: Why Less Is More in the Age of Influence 

Gone are the days when only the big names in Hollywood and Instagram royalty ruled the influencer marketing game. Today, there’s a new breed of influencers taking the digital world by storm—and they might not even have as many followers as your local pizza joint. Introducing micro-influencers, the unsung heroes

Meta Ads 1

Meta’s Opportunity Score: Your New Best Friend in Ad Optimization 

What’s the Big Deal?  Attention marketing managers and business owners: Have you heard about Meta’s new Opportunity Score? If not, it’s a powerful tool that acts like a performance report for your Facebook and Instagram ads—offering detailed, actionable insights to help you optimize your campaigns and drive better results.  The