Storytelling – The Content Strategy You Should Be Focused On
How can brands create content that grabs and holds attention in a world where attention spans can be as short as 1.5 seconds? The answer lies in storytelling.
Marketing & Promotion
News & happenings from across the Loomoverse
Why ‘Good Enough’ Marketing Could Be Killing Your Brand
It’s a harsh truth, but the reality is that “good enough” simply isn’t good enough in today’s hyper-competitive marketplace. Settling for mediocre marketing can lead to missed opportunities, damaged brand reputation, and a downward spiral that’s difficult to reverse.
What is Google’s new DST fee, and how will it affect your marketing budget?
Google’s 2.5% DST fee on Canadian ads starts October 1, 2024. Explore how it affects your marketing budget and get essential strategies from Loomo Marketing to navigate this new cost effectively.
Unlock Mid-Year 2024 Digital Marketing Trends for Instant Impact
New year’s goals tend to get all the hype, but what about mid-year marketing goals? Here are your top three digital marketing trends you won’t want to miss out on in the second half of 2024.
Threads: The Latest App Attracting the Masses
Move over Twitter or should we say X? A new player has entered the social media sphere, ready to redefine the landscape.
How to Use AI as a Marketing Tool
DISCLAIMER: this article and image were created by AI In today’s digital-first world, businesses need to stay ahead of the competition and continually evolve their marketing strategies. This is where artificial intelligence can play an essential role. AI has grown remarkably in recent years, with many industries taking advantage of
Why Your Brand Needs a Social Media Strategy (with Tips for Creating One That Works!)
When it comes to establishing a social media presence that engages with your audience, builds brand awareness, and educates future customers the key to success lies in the thoughtful strategy behind it. While it might seem like you can go viral on a whim, or posting only memes is enough,
TikTokification: How TikTok is Becoming a Major Search Engine
TikTokification (yes, that’s a scientific term we just made up), is changing the social media landscape. TikTok has caused other platforms like Instagram and Facebook to adjust their strategies, making video content their top priority. But changing the social media industry wasn’t enough, and now TikTok is coming for search engines. TikTok
5 Effective SEO Strategies That Marketers Use To Grow Your Business
Wondering what SEO is and how to make use of SEO strategies for your business? This is the post for you! SEO is a term that stands for “Search Engine Optimization.” It’s the practice of working to make your site more visible, or likely to be shown on search engine
What is a Fractional CMO (Chief Marketing Officer)?
Do you need a Chief Marketing Officer, but can’t afford to hire one full-time? A Fractional CMO may be the perfect solution for you! Fractional Marketing Officers are experienced marketing professionals who work on a part-time basis for several different companies. This allows businesses to get the benefits of a