When it comes to establishing a social media presence that engages with your audience, builds brand awareness, and educates future customers the key to success lies in the thoughtful strategy behind it. While it might seem like you can go viral on a whim, or posting only memes is enough,
TikTokification (yes, that’s a scientific term we just made up), is changing the social media landscape. TikTok has caused other platforms like Instagram and Facebook to adjust their strategies, making video content their top priority. But changing the social media industry wasn’t enough, and now TikTok is coming for search engines. TikTok
Wondering what SEO is and how to make use of SEO strategies for your business? This is the post for you! SEO is a term that stands for “Search Engine Optimization.” It’s the practice of working to make your site more visible, or likely to be shown on search engine
Do you need a Chief Marketing Officer, but can’t afford to hire one full-time? A Fractional CMO may be the perfect solution for you! Fractional Marketing Officers are experienced marketing professionals who work on a part-time basis for several different companies. This allows businesses to get the benefits of a
If I could create a “golden rule” of marketing in 2020 it would be this: Make sure your customers can access your products.
Perhaps you’ve been thinking about wheeling out a new content strategy? Something sleek, informative, friendly, and almost exactly like what your competitor is doing. You’re not alone. You may even have tried to keep up, perhaps losing sight of why you needed a content strategy in the first place and
I once spent an afternoon with an executive who loved coming up with new marketing ideas. They offered an endless stream of suggestions for videos, blog posts, traveling roadshows, pop-up events, surprise giveaways—you name it. While all of the ideas had potential, what the executive didn’t realize was that a campaign needs to start with “why”
With customers today receiving over 120 emails per day, it should come as no surprise that they’re not reading each one from start to finish. In fact, the average amount of time they spend on each email is less than 15 seconds. Once you’ve mastered the art of the subject
This time of year, many small businesses start planning next year’s marketing strategy. Here are 10 tactics you can use to reach more customers—including several quick wins that won’t break the bank! Be seen on social media Are you happy with how your Facebook posts are performing? If you’re not reaching as many people as you’d
Research shows that 55% of email is now opened on a mobile device. If your email design isn’t optimized for mobile, it’s likely that the poor user experience is having a negative impact on your response rates. Here are 8 mobile optimization tips you can implement today to improve your
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