How to Determine the Right Marketing Budget for Your Business
Struggling to set a marketing budget? Learn how to match your spending to your growth stage, from stability to aggressive expansion, using the percentage of revenue model.
Marketing Strategy
News & happenings from across the Loomoverse
Your CFO Will Love This: A Simple Guide to Proving Marketing ROI. The CAC:LTV Calculation.
Stop reporting on vanity metrics. Learn how to prove marketing ROI by tracking two key metrics: Customer Acquisition Cost (CAC) and Lifetime Value (LTV).
Fractional CMO vs. In-House Director vs. Agency: A Founder’s Guide to Choosing a Marketing Partner
Comparing a fractional CMO, marketing agency, or in-house director? This guide breaks down the pros, cons, and costs to help founders choose the right marketing partner.
