It’s one of those days where you’re simply beaming with joy, floating on cloud nine, and eager to share the excitement with everyone. You know the feeling — like those neighbourhood kids who just found out they’re going to Disneyland — but maybe just a bit more thrilled!
So, why is today one of those days for us? While sipping my morning coffee and checking emails and social media, I came across some incredible client feedback that instantly made it a great day. (Okay, I still had my full-fat coffee with whipped cream in hand – too happy to give that up, lol!)
We’re over the moon to share this feedback from our client, CSS Pension Plan, and showcase some of the incredible work our team has had a chance to take part in. Maybe it will inspire you to launch a new project or share our name with one of your business colleagues – who knows 😀
Thank you for taking the time to read this review, and have an excellent business day ahead!
About CSS Pension Plan
“I am the Manager, Brand and Digital Engagement at the Co-operative Superannuation Society (CSS) Pension Plan – one of Canada’s largest and oldest defined contribution pension plans. I am responsible for developing communication strategies, driving the design and brand-building components for CSS, creating top-notch content for digital platforms, and executing successful member relations campaigns to over 55,000 members and nearly 300 participating co-operative and credit union employers across Canada.”
The Challenges They Encountered Before We Started Working Together
“When I met Luke and the Loomo team back in 2017, we were early-on in our digital transformation journey. We had just launched a new website and brand, but we needed some help to make them shine – particularly in the mobile space. We were also looking to enhance targeted communication with our members to offer them more relevant content about their CSS plan and options in an engaging format (other than written articles).”


How Loomo Helped Overcome These Challenges
“Loomo started by helping us design a stellar mobile-friendly portal for our members, which has since become the most popular area of our website.”


Creating New Engaging Assets
“Loomo also helped bring our vision of a targeted video series to life in tandem with the amazing Riptide Studios. We ended up re-creating our original Road to Retirement video series (circa 2012) as a series of four short videos: a brand video, an early-career video, mid-career video and a late-career video.”
The Proof is in the Pudding
After launching the portal (called myCSSPEN) with the help of Loomo’s UX/UI design team in 2018, engagement spiked from just 3,600 myCSSPEN registrations in Q1 2017 to over 30,000 registrations today.
“In the survey feedback we received, our members and employers also highly praised the video series. The videos ditch traditional pension jargon for subtle humour to better engage audiences and provide them with a fun alternative to written communication while learning about their pension plan.”
On the Experience of Working with Our Team
“Loomo is one of the best creative agencies I’ve worked with over the course of my 18-year career. They don’t just hear you—they truly listen, diving deep into your vision with a team that’s nothing short of brilliant. Their mastery of creative strategy consistently delivers results that exceed expectations. I can’t wait to work with them again!”
Our sincerest thanks to Nicole from the CSS Pension Plan team for your incredible feedback and willingness to share this success story with our entrepreneur and business community. We love what was created and can’t wait to help with anything more!
If you have a unique challenge or campaign you would like our help with, please call us! Our team is here to make your vision come to life.