brand design

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Two astronauts plant a flag on an alien planet with a neon city and large pink moon in the background. Text reads: Why good enough is killing your brand. Brought to you by Loomo Marketing.

Why ‘Good Enough’ Marketing Could Be Killing Your Brand

It’s a harsh truth, but the reality is that “good enough” simply isn’t good enough in today’s hyper-competitive marketplace. Settling for mediocre marketing can lead to missed opportunities, damaged brand reputation, and a downward spiral that’s difficult to reverse.

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The Brandmark Breakdown

I have designed hundreds of brand marks throughout my career (which you might call a logo. You would also be correct, but it’s a word I’m trying to separate ourselves from). While they vary a LOT, they all tend to fall into seven main categories: However, before I dig into