Holiday Branding: How to Create Campaigns That Spark Joy and Drive Sales
The holiday season is prime time for marketing, with consumers eager to spend and emotions running high. But how can your brand shine amidst the festive frenzy?
branding
News & happenings from across the Loomoverse
Magnetic Brands: How to Take Your Startup From Invisible to Irresistible
Imagine walking into a crowded room and having everyone turn to see you, not because you’re loud, but because you’re unforgettable. That’s what a magnetic brand does for your startup.
Why ‘Good Enough’ Marketing Could Be Killing Your Brand
It’s a harsh truth, but the reality is that “good enough” simply isn’t good enough in today’s hyper-competitive marketplace. Settling for mediocre marketing can lead to missed opportunities, damaged brand reputation, and a downward spiral that’s difficult to reverse.
The Brandmark Breakdown
I have designed hundreds of brand marks throughout my career (which you might call a logo. You would also be correct, but it’s a word I’m trying to separate ourselves from). While they vary a LOT, they all tend to fall into seven main categories: However, before I dig into
