Which Digital Marketing Agency Has the Best ROI? (It’s Not the One You Think)
It’s the single most important question a small business owner can ask: “Which digital marketing agency will give me the best return on my investment (ROI)?”
marketing strategy
News & happenings from across the Loomoverse
How to Determine the Right Marketing Budget for Your Business
Struggling to set a marketing budget? Learn how to match your spending to your growth stage, from stability to aggressive expansion, using the percentage of revenue model.
5 Important Competitive Insights & How to Get Them
Knowing your competitors isn’t just about keeping tabs on their every move—it’s about understanding your own business better.
5 Scary Good Halloween Marketing Ideas to Win the Spooky Season
Here’s five effective Halloween marketing ideas that you can implement easily on a budget, to make sure your brand wins the spooky season.
Strategies to Keep Growing When Your Marketing Budget Gets Cut
We’ve all been there. It can feel like the world is crashing down when budgets are cut and the executive team expects more results with the same resources yet offers no immediate solutions on how to do more with less. At times like these, it’s easy to assume that growth
The Rise of Micro-Influencers: Why Less Is More in the Age of Influence
Gone are the days when only the big names in Hollywood and Instagram royalty ruled the influencer marketing game. Today, there’s a new breed of influencers taking the digital world by storm—and they might not even have as many followers as your local pizza joint. Introducing micro-influencers, the unsung heroes
Meta’s Opportunity Score: Your New Best Friend in Ad Optimization
What’s the Big Deal? Attention marketing managers and business owners: Have you heard about Meta’s new Opportunity Score? If not, it’s a powerful tool that acts like a performance report for your Facebook and Instagram ads—offering detailed, actionable insights to help you optimize your campaigns and drive better results. The
Four Hidden Marketing Pitfalls and How to Avoid Them
An edgy, no-nonsense look at the common reasons why marketing campaigns fail, and how businesses can avoid these pitfalls.
Storytelling – The Content Strategy You Should Be Focused On
How can brands create content that grabs and holds attention in a world where attention spans can be as short as 1.5 seconds? The answer lies in storytelling.
