New year’s goals tend to get all the hype, but what about mid-year marketing goals?
Reviewing your goals, tactics, and results halfway through the year is a great way to help your brand stay ahead of the curve. To ensure your business continues connecting with its customers and finishes the year strong, Loomo has put our radar on high alert to bring you the top three digital marketing trends you won’t want to miss out on in the second half of 2024.
Marketing Trend One: The Evolving Role of AI
AI is no longer a futuristic concept in marketing. With rapid advancements and widespread adoption, we now have the data to understand how AI tools can effectively enhance your marketing strategies and help you execute on marketing trends.
Marketers are leveraging AI tools for tasks like:
- Personalized Content: AI-powered algorithms can help businesses analyze customer data and create personalized content. AI can review customer data and provide content recommendations, messaging, and offers tailored to individual user preferences. When customer experiences are more individualized, this can lead to higher engagement and conversions.
- Automated Ad Bidding: By more accurately segmenting your audience, AI can make your digital ad campaigns more efficient. This means your digital ad spend on platforms like Google Ads and Facebook Ads will go further by reaching the most relevant audience.
- Chatbots and Virtual Assistants: AI-powered chatbots can be there when your human customer service representatives are off the clock! AI chatbots and virtual assistants can provide 24/7 support by answering simple questions, recommending products, and qualifying leads. The bots also actively collect data on each conversation, enabling them to provide more personalized experiences for future interactions.
These AI programs are best used as supplemental tools for informing your digital marketing strategies, streamlining your processes, and improving productivity.
AI can help marketers be more efficient during the research and planning phases. However, it does not replace the creative process when brainstorming content or visuals for your campaigns.
OUR RECOMMENDATION: Use AI tools to help you collect information, segment your audiences, and execute your digital campaigns, but leave the creativity to humans.
Marketing Trend Two: Highlight Existing Sustainability Practices
When discussing marketing trends for 2024, highlighting sustainability efforts is one that brands shouldn’t ignore.
As the world continues to face the physical and socio-economic impacts of climate change, consumers are increasingly making purchasing decisions based on a brand’s commitment to environmental and social responsibility. Whether due to personal choice or rising costs, more people are looking to curb their consumption and live a more eco-friendly lifestyle. This gives brands an opportunity to show their customers the many ways they already prioritize sustainability.
Here’s how companies can tap into the impactful marketing trend of sustainability in 2024:
- Highlighting Sustainable Practices: If your company already engages in sustainable practices, it’s time to show them off! Highlight your brand’s eco-friendly packaging, ethical sourcing, or community initiatives. Customers don’t expect their favourite brands to be perfect, but they do want them to be making an effort.
- Sustainable Influencer Marketing Partnerships: Environmentally conscious influencers have already gathered an audience of like-minded individuals. By partnering with these influencers, brands can tap into these engaged audiences. Partnering with influencers who advocate for sustainability is a great way to expand your reach, educate your audience, and build trust.
- Transparent Marketing: Consumers are looking for more than just words, they’re looking for action. To build trust, companies need to transparently and clearly communicate their sustainability goals and the progress they’re making toward reaching them. Future net-zero goals are great, but customers want to know what you’re doing today to get there.
OUR RECOMMENDATION: Seek opportunities to engage in conversations about your company’s commitment to sustainability. Not “sustainable” yet? Now is your chance to get started. This marketing trend is here to stay well beyond 2024, too.
Marketing Trend Three: Leveraging User-Generated Content (UGC)
As we move into the second half of 2024, leveraging user-generated content (UGC) can be a powerful way to enhance your brand’s authenticity and engage your audience.
Why UGC Matters: UGC, such as customer reviews, testimonials, and social media posts, can significantly boost your brand’s credibility. It provides social proof and helps potential customers see how others are using and benefiting from your products or services.
How to Implement UGC:
- Encourage Reviews and Testimonials: Actively ask your satisfied customers to leave reviews or share testimonials about their positive experiences with your brand. Highlight these on your website and social media channels.
- Social Media Campaigns: Create campaigns encouraging customers to share their experiences with your products using a branded hashtag. This not only increases your brand’s visibility but also provides a wealth of content to share on your platforms.
- Showcase UGC: Feature user-generated content in your marketing materials, such as in newsletters, on your website, or even in paid advertisements. This not only acknowledges your customers but also showcases real-life use cases of your products.
UGC is a quick and impactful way to connect with your audience, build trust, and increase engagement.
Loomo Marketing: Your Partner for Implementing the Latest Marketing Trends
By implementing these trends, marketers can stay ahead of the curve, build stronger customer relationships, and ultimately drive business growth. Whether you’re excited about influencer marketing or optimizing your digital ad spend, our Loomonauts are here to match your excitement about these 2024 marketing trends! To add any of these strategies to your monthly marketing strategy, contact our agency today.
