When it comes to establishing a social media presence that engages with your audience, builds brand awareness, and educates future customers the key to success lies in the thoughtful strategy behind it. While it might seem like you can go viral on a whim, or posting only memes is enough, there’s so much more to social media than that. It’s time to take control of your social media strategy! We’re here to tell you why it’s important and how you can get started.
According to the 2022 Industry Report by Social Media Examiner, 63% of consumers who search for businesses online are more likely to purchase from brands with an established social media presence.
Here are 4 reasons your brand needs a social media strategy:
- To tell your brand story: If you’re not out there telling your brand’s story, someone else will (whether it’s your followers, competitors, or customer reviews).
- To educate your customers about your products and services: Social media is a great opportunity to dive deeper into your brand’s offering in ways that websites and other marketing channels cannot always accomplish.
- (Almost) everyone is on social media: Your marketing efforts should meet your customers where they are. Your customers are probably on social media, which means you need to be there too.
- To drive your marketing goals: Whether you’re looking to increase your number of inbound leads, boost sales for your online product, or gain insight from your customers, social media can help you achieve your ambitious marketing goals.
How to Create an Effective Social Media Strategy for Your Brand
Now that we’ve established the reasons why you need an intentional social media strategy, let’s go over the steps you can take to create one.
97% of small businesses use social media to attract new customers, but 85% of business owners aren’t sure what social media tools to use, according to Social Media Examiner.
Recognize the Goal Behind Your Social Media
The first step in creating an effective social media strategy is understanding why you’re doing it. Do you want to increase your number of leads, raise brand awareness, promote an event, or sell an online product? Knowing what you are trying to accomplish with your social media marketing will help you craft content to help you reach your goals.
Conduct Content Research
Taking note of what other social media accounts are posting can help you determine the type of content you like and what could potentially work for your own brand. Alternatively, it will also show you what you don’t like and what won’t work for you. This does not mean stealing or copying other people’s ideas, but rather using them to spark creativity and inspiration.
This step is where you can research what your competition is doing. Consider what sets you apart from your competition and how you can differentiate your brand’s voice on social media from what your competitors are doing.
Start by searching keywords that are relevant to your brand on the social media channels you want to target. Begin with broad keywords, and gradually become more specific as your research goes on. This will give you an idea of the content that’s out there in your niche.
Conducting this research also gives you an idea of what works on each social media platform and what doesn’t. For instance, when you’re browsing TikTok videos and Instagram Reels you might notice that successful videos start with an engaging hook. Knowing this information saves you from creating ineffective videos that don’t draw in your audience. In addition to learning what you like and don’t like in terms of content, use this research time to also learn how to effectively post on each platform.
Create Your Content
It’s time to create your social media content! Focus on being authentic, and ultimately, enjoying yourself!
To help get you started, you can pull content from existing sources you might not have already considered. Here are a few ideas to get you started:
- Blog posts: If you’ve already written blog posts for your website, you can pull content from them for your social media posts. Either introduce the blog post or condense it into an appropriate length for a social media post.
- Your website: Your website is a great source for social media content. This can include information about your brand, its history, and your product/service offering.
- Reviews: Positive customer reviews are great social proof to post to our accounts.
- Employee quotes: Tell your audience what’s great about your brand by the people that know it the best!
- Newsletters: If you’ve been regularly sending out newsletters to your customers, you already have a wide range of content to pull from! Go through past newsletters and see what information really resonated with your audience that you could post on social media.
- Product features: Social media provides an opportunity to go into detail about specific product features.
If you’re feeling the pressure of creating your own content, you will be relieved to know that an important part of creating your content is resharing existing posts that are relevant to your brand and target audience. This includes influencer content, reviews posted on customers’ social media accounts, and other user-generated content. This gives your feed a varied look, and it shows your customers that you are an engaged brand.
After you’ve written the content, it’s time for design. For help designing graphics, Canva is a popular user-friendly option for creating designs for social media. Canva has a variety of professional-looking templates and stock items to help you get started.
Schedule Your Content
Instead of working on it every day, take one or two days every month to brainstorm, create, and schedule the month’s social media content at the same time. This will save you time and energy, which will ensure that you can maintain your social strategy in the future. You do not want to get burned out and give up on your social media accounts after the first month.
Interact With Your Audience
In today’s social media landscape, posting your content and walking away from the platform will not suffice. Brands need to interact with other accounts on social media, including their customers, other brands, and even competitors. To make sure you’re interacting with your audience, set aside time every day to build those connections.
When starting out, you probably won’t have many comments to respond to. However, even when you don’t have anyone from your target audience interacting with your posts, it’s up to you to interact with them! As your accounts grow in popularity, set aside more time as necessary to respond to comments and messages.
Social Media Strategy with Loomo
Our Loomonauts are here to help you craft an effective social media strategy that reaches your audiences and builds a deep connection with them. To work with our social media experts on your strategy, contact us here.