How To Add a User with Full Access to Google Analytics

Here’s a step-by-step guide on how to grant users access to your Google Analytics account without needing to give them your login details.

Things to know before you get started

Google Analytics offers three levels of account access:

  1. Account-Level Access: You are giving the user access to all the properties and views in your account, with the same set of permissions that you have. That means account-level users can set up new properties, add or remove users, and manage the account completely on your behalf. Most often, you will be giving your marketing or web design agency account-level access. If you have multiple Google Analytics accounts and only want to give access to a single account, you will want to give access to Property or View levels. Account-level access also allows users to link your Google Analytics account to any Google AdWords account.
  2. Property-Level Access: Property access allows users to view or set up analytics codes for a specific property (website, app, etc.) access the tracking code and adjust settings on a particular website.
  3. View-Level Access: View access allows users to view reports, pull data for your property or properties, and view content groupings.

There are also four types of permissions that can be applied.

  1. Manage Users – Can manage account users (add/delete users, assign permissions).
  2. Edit – Can perform administrative and report-related functions (e.g., add/edit/delete accounts, properties, views, filters, goals, etc., but not manage users), and see report data. Edit permission is required at the account level to create filters. Edit permission is required at the view level to apply filters.
  3. Collaborate – Can create, edit, delete, and share personal assets. Can collaborate on shared assets.
  4. Read & Analyze – Can see report and configuration data; can manipulate data within reports (e.g., filter a table, add a secondary dimension, create a segment); can create personal assets and share them, can see shared assets. Cannot collaborate on shared assets.

How to provide access to your Google Analytics Account

1. Sign in to your Google Analytics account and click on the gear icon (Admin) in the bottom left of your sidebar menu.

2. Select Account Access Management under the Account column. If you have multiple accounts, click the dropdown to select the account you want to provide access to.

3. Click on the blue plus (+) button to add a new user. Select Add Users.

4. Add the email address of the person you want to be added to the Google Analytics account. Select the Role you want to provide, most often Administrator for a marketing or web development partner. Then, click the blue Add button.

Note, the email address must be a Google email address ([email protected] for example) in order to be added to the account.

That’s it! Your new account user will receive an email informing them that they have been granted access to your Google Analytics Account.


Want to know how to add a user to your Google Search Console Account? Click here for the step-by-step instructions!

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