social media

News & happenings from across the Loomoverse
Four astronauts stand on a giant smartphone floating among colourful clouds and planets in space. Loomo Marketing presents: The rise of micro-influencers. Why less is more.

The Rise of Micro-Influencers: Why Less Is More in the Age of Influence 

Gone are the days when only the big names in Hollywood and Instagram royalty ruled the influencer marketing game. Today, there’s a new breed of influencers taking the digital world by storm—and they might not even have as many followers as your local pizza joint. Introducing micro-influencers, the unsung heroes

An astronaut sits on a box with the Facebook logo, holding a piece of paper, against a colourful cosmic background with planets. Text reads: Unlock the Secret to Smarter Adverts with Loomo Marketing! Some words are highlighted in yellow.

Meta’s Opportunity Score: Your New Best Friend in Ad Optimization 

What’s the Big Deal?  Attention marketing managers and business owners: Have you heard about Meta’s new Opportunity Score? If not, it’s a powerful tool that acts like a performance report for your Facebook and Instagram ads—offering detailed, actionable insights to help you optimize your campaigns and drive better results.  The

Two astronauts plant a flag on an alien planet with a neon city and large pink moon in the background. Text reads: Why good enough is killing your brand. Brought to you by Loomo Marketing.

Why ‘Good Enough’ Marketing Could Be Killing Your Brand

It’s a harsh truth, but the reality is that “good enough” simply isn’t good enough in today’s hyper-competitive marketplace. Settling for mediocre marketing can lead to missed opportunities, damaged brand reputation, and a downward spiral that’s difficult to reverse.

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CUmark recognized at social media awards

CUmark, a division of Loomo Marketing Inc., received national recognition for outstanding digital marketing and social media at the 2018 Hashtag Awards in Calgary on June 13. Their campaign, “No more ***king at credit unions”, received an honourable mention as runner-up for the Best Social Media Campaign of 2017. The