Gone are the days when only the big names in Hollywood and Instagram royalty ruled the influencer marketing game. Today, there’s a new breed of influencers taking the digital world by storm—and they might not even have as many followers as your local pizza joint. Introducing micro-influencers, the unsung heroes
What’s the Big Deal? Attention marketing managers and business owners: Have you heard about Meta’s new Opportunity Score? If not, it’s a powerful tool that acts like a performance report for your Facebook and Instagram ads—offering detailed, actionable insights to help you optimize your campaigns and drive better results. The
An edgy, no-nonsense look at the common reasons why marketing campaigns fail, and how businesses can avoid these pitfalls.
How can brands create content that grabs and holds attention in a world where attention spans can be as short as 1.5 seconds? The answer lies in storytelling.
It’s a harsh truth, but the reality is that “good enough” simply isn’t good enough in today’s hyper-competitive marketplace. Settling for mediocre marketing can lead to missed opportunities, damaged brand reputation, and a downward spiral that’s difficult to reverse.
Google’s 2.5% DST fee on Canadian ads starts October 1, 2024. Explore how it affects your marketing budget and get essential strategies from Loomo Marketing to navigate this new cost effectively.
New year’s goals tend to get all the hype, but what about mid-year marketing goals? Here are your top three digital marketing trends you won’t want to miss out on in the second half of 2024.
Move over Twitter or should we say X? A new player has entered the social media sphere, ready to redefine the landscape.
DISCLAIMER: this article and image were created by AI In today’s digital-first world, businesses need to stay ahead of the competition and continually evolve their marketing strategies. This is where artificial intelligence can play an essential role. AI has grown remarkably in recent years, with many industries taking advantage of
When it comes to establishing a social media presence that engages with your audience, builds brand awareness, and educates future customers the key to success lies in the thoughtful strategy behind it. While it might seem like you can go viral on a whim, or posting only memes is enough,
